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The Changing Ad Ecosystem and How Publishers Can Emerge as Winners

Wednesday 5/8

9:45-10:30 AM

Journalism, especially newspapers, has endured the full economic impact of digital news, information, and content proliferation. Is the future of news publishing merely feeding content algorithms for Big Tech, or does the imminent deprecation of third-party cookies present a significant opportunity for publishers to reclaim their lost readers, advertisers, and revenue?

Christian Hendricks

Local Media Consortium

Shawn Riegsecker

Basis Technologies

Tobias Bennett

Local Media Consortium

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