Zero-party and  first-party data aren't just buzzwords‚ they're the key to deeper  audience relationships, stronger engagement, and new revenue streams. In this   session, industry leaders will share real-world strategies for turning data   into a competitive advantage, from personalization and trust-building to   sustainable monetization. Learn how publishers are using data to drive   growth, navigate privacy shifts, and future-proof their business in an   evolving digital landscape.