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The Future of Publishing: Leveraging Audience Data for Growth
Wednesday, May 7
9:45 AM
Zero-party and first-party data aren't just buzzwords‚ they're the key to deeper audience relationships, stronger engagement, and new revenue streams. In this session, industry leaders will share real-world strategies for turning data into a competitive advantage, from personalization and trust-building to sustainable monetization. Learn how publishers are using data to drive growth, navigate privacy shifts, and future-proof their business in an evolving digital landscape.
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