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Why is Digital Transformation so Illusive for Media?

Tuesday 5/7

3:00-3:45 PM

Digital transformation in the media industry presents unique challenges.  Media companies face the challenge of adapting to evolving consumer and customer preferences, rapid technological shifts, and the need for innovation and agility while maintaining profitability.  The session will outline a Digital Transformation Roadmap, how it may be different from the path you are on and hear from three LMC members on how they are transforming day-to-day.


Beth Bowers

Atlanta Journal Constitution

Ken Harding

Harding Consulting

Paris Brown

The Baltimore Times, Inc.

Richard Cox

Griffin Media

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