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Why is Digital Transformation so Illusive for Media?
Tuesday 5/7
3:00-3:45 PM
Digital transformation in the media industry presents unique challenges. Media companies face the challenge of adapting to evolving consumer and customer preferences, rapid technological shifts, and the need for innovation and agility while maintaining profitability. The session will outline a Digital Transformation Roadmap, how it may be different from the path you are on and hear from three LMC members on how they are transforming day-to-day.
Name
Beth Bowers
Atlanta Journal Constitution
Ken Harding
Harding Consulting
Paris Brown
The Baltimore Times, Inc.
Richard Cox
Griffin Media
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