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NewsPassID: Success, Growth, and the Future of Digital Advertising for Local Media
Tuesday 5/7
1:30-2:15 PM
Join NewsPassID staff and participants for a discussion of the last year's successes and lessons, as well as an update on exciting new plans and developments. Hear how NewsPassID continues to grow its benefit to members via new go-to-market strategies and more concerted efforts with buy-side and tech players to move more budget more efficiently into the local news ecosystem. We’ll also revisit the topic of the direct and programmatic implications of the deprecation of the 3rd party cookie in advance of its anticipated removal from Chrome.
Name
Scott Cunningham
Cunningham.Tech / NewsPassID
Tobias Bennett
Local Media Consortium
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