In today’s digital landscape, local publishers face the challenge of needing to increase revenue streams and boosting audience engagement. Advance Local, a leading digital media group, faced this challenge head-on by integrating video into their content and monetization strategies. In less than six months, they saw a significant revenue increase and over 59 million video player loads per month across their network. These stats demonstrate both the reader’s thirst for video, and how impactful introducing it can be to your business.

In this session, we’ll dive into the key learnings from Advance Local’s experience—how they took a leap into video, scaled rapidly, and saw immediate returns. We'll explore how video became a powerful revenue driver and how the success of this initiative has shaped their broader business strategy. You’ll leave with actionable insights on how local publishers like you can harness video as a transformative tool in your own revenue strategy and what steps to take toward building a sustainable video operation.