Video, if done correctly is the #1 programmatic line item for many digital publishers. Most LMC members will admit that they are still (very) under optimized from a video revenue perspective. Join Will Hathaway, VP of Strategic Partnerships @ Ex.Co for a deep dive session on the buyside's decision making process as they work to buy your inventory for the lowest price possible and how you can use technology to garner the highest CPMs buyers are willing to pay.