Scott Cunningham is the Initiative Lead of NewsPassID and NewsNext in partnership with the Local Media Consortium (LMC), Chair of the Publisher Council at Brand Safety Institute where he authored the Defining Brand Safety Series (BSI), and Advisor to Trustworthy Accountability Group (TAG) as services as part of Cunningham Tech Consulting.  Cunningham, Founder of the IAB Tech Lab, has worked in advertising supply chain quality, advertising technology, publishing and marketing for over two decades. He was previously Head of Product and Technology for Federated Media and Sovrn, President of Media News Group Interactive and was a pioneer in the development of USATODAY.com, Gannett Television and many other digital publishing and advertising technology platforms, products and companies.