Bill Day is an experienced media executive with a successful record leading project teams to improve sales and reduce expenses for Fortune 500 companies. Bill has spent the better part of the last two decades working in and with companies of all sizes, helping to build and implement market-leading applications for business of all sizes from Fortune 500 companies to emerging businesses. Early in his career, he led projects as diverse as the CareerBuilder.com launch, event marketing for the US Army and Xbox and pricing strategy for national media companies. 

Over the last decade, Bill has led a team of researchers, analysts and consultants to help businesses improve their marketing and advertising effectiveness by leveraging consumer data to stay ahead of trends. That work has taken him to every corner of North America leading focus groups with consumers to understand their needs and listening to hundreds of small business owners describe their marketing challenges. 

The AD.VANTAGE platform is the result of those years of study and scrutiny, giving marketers and media companies the foresight they need to stay ahead in tumultuous times. Bill has also been named to the faculty of American University’s Graduate School of Communications where he lectures on Media Economics, Management and New Media Ecosystems. An avid runner and cancer survivor, Bill serves on the board of the Brave Like Gabe Foundation for Rare Cancer Research. He resides in downtown Philadelphia with his wife Pamela and is an avid fan of all his hometown sports teams.